The growth of e-commerce has been exponential over the past decade, with online sales accounting for 14.7% of total retail sales in the US. The COVID-19 pandemic accelerated the trend as more and more consumers turned to online shopping for their needs.
As a result, there has been an increased demand for online stores and a need for businesses to optimize their online presence. In this article, we will explore the role of web hosting in e-commerce and provide tips for building a successful online store.
What is web hosting?
Web hosting is a service that allows individuals and organizations to make their websites accessible via the World Wide Web. In simple terms, web hosting is the process of storing website files and data on a server, which is connected to the internet 24/7. When someone types the website’s domain name into their web browser, the browser sends a request to the server, which then responds by sending the website’s files back to the user’s device, allowing them to view the website.
A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the internet. Without web hosting, your website would not be accessible to the public.
When it comes to e-commerce, web hosting plays a crucial role in the success of your online store. The performance of your website, including its speed and reliability, can significantly impact your sales and customer experience.
Tips for building an online store with web hosting in mind
Choose a reliable web hosting provider
The first step in building a successful online store is to choose a reliable web hosting provider. Look for a provider that offers maximum uptime and fast loading times. Additionally, make sure that the provider offers scalable hosting plans that can accommodate your website’s growth as your business expands.
Use a secure web hosting service
Security is crucial for e-commerce websites. As an e-commerce business, you will need to handle sensitive financial information. A customer will not be comfortable providing payment details if the website is not secure. A minor incident of a data breach can ruin your reputation forever.
Look for a web hosting provider that offers SSL certificates, which encrypt sensitive information such as customer data and payment details. Also, consider using a web application firewall (WAF) to protect your website from malicious attacks.
Optimize your website for speed
Website speed is critical in e-commerce. A slow or unreliable website can frustrate customers and lead to lost sales, while a fast and reliable website can improve customer satisfaction and increase conversions.
To optimize your website for speed, consider using a content delivery network (CDN), compressing images, and minimizing HTTP requests. The website loading speed also depends on the hosting plan you choose. A dedicated server will offer a better speed as the resources are not shared. The distance between the server and your end customers can also impact the webpage loading time.
Implement SEO best practices
Search engine optimization (SEO) is essential for e-commerce websites. By optimizing your website for search engines, you can improve your visibility and attract more traffic to your store. Use relevant keywords in your content, optimize your product descriptions, and ensure your website is structured for search engines.
Additionally, consider introducing a blog section to your e-commerce site. Post fresh, relevant, and quality content regularly to improve the site’s search engine ranking.
Ensure your website is mobile-friendly
As mobile devices continue to dominate online shopping, a website that’s not optimized for mobile can lead to frustrated users, missed sales opportunities, and reduced customer loyalty. Moreover, mobile-friendly sites have better load times, which can significantly impact user engagement and search engine rankings.
Make sure your website is optimized for mobile devices by using responsive design and mobile-friendly features such as mobile checkout. It will allow the customers to easily browse products, make purchases, and engage with your brand from anywhere at any time.
Dynamic Hosting offers dedicated server hosting solutions that are suitable for businesses of all sizes. Whether you are just opening an online business or have an established store with steady traffic, you can choose from our different hosting plans offered at unmatched prices.