A blogger’s biggest goal is to generate as much website traffic as possible. In today’s cyberspace, it’s no secret that the most effective method of generating web traffic is via SEO rankings.
SEO is king, no doubt, and while there are numerous search engines you could achieve your rankings on, Google is the biggest of them all. Over 70% of the world’s Web searches are processed on Google, making it the world’s largest search engine with the most sophisticated algorithm and database. That’s an impressive feat, but that makes ranking high on Google difficult.
How difficult is it to rank on Google?
The outrageous number of competitors trying to get on Google’s first page makes ranking high on it difficult. However, it gets even more difficult when bloggers neglect the techniques required to increase their rankings. There is certainly no magic to ranking high on Google. And if you know any secrets regarding Google ranking policies, you should also know these policies change regularly.
How can your website and SEO rank higher on Google?
Even with the constant changes in policies and unwavering increase in competition, your website can make it to Google’s first page if you work on your site’s optimization. Optimization is the key to Google’s heart, and here are key optimization techniques that survive every Google policy update:
1. A serene URL
Having a simple domain name is a good thing. However, a serene URL isn’t solely about your domain name. The ease of crawling through your website is a key feature Google craves. And to make that super easy make sure to have:
- A map integrated into your website’s core with a list of all its categories, pages, and navigation options
- A robots.txt file to serve as a tour guide for Google’s crawlers
- An HTTPS security protocol
2. Web page speed
Have you ever considered how fast your website loads? Well, Google does. To stay on top as the world’s biggest and most valuable search engine, Google puts its users’ experience first. If users are likely to log out of your website because its media files won’t load fast enough, that’s a red flag.
3. Mobile Experience
Most search engine users are mobile web users. Google knows this and keeps its rankings tailored for mobile users before anything else. It only makes sense to keep your site mobile-friendly.
If Google forsook some optimization blunders, it certainly wouldn’t overlook content optimization. Google loves high-quality content with great readability and engagement ratings. If your site keeps its visitors returning for more content, it will climb up Google’s rankings in no time.
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