404 pages can drastically affect your website traffic if you don’t pay attention to them. Imagine you open a link just to get redirected to a 404 page; isn’t it frustrating? It can affect your brand image and leave a negative impression on your customers, so you need to do something about it.
What are 404 Pages?
A 404 page is a landing page that tells the user the data they are trying to access is currently unavailable. It can be because of various reasons. The page might be inaccessible in a specific region, or the link might be broken. Also, it might be possible the page doesn’t exist or is under construction.
How to Find these pages?
The first step in dealing with broken links is finding them. Though it seems simple, finding 404 pages can be a hassle when handling a large website. You need a tool for that.
There are two options for you. You can search for a broken link checker plugin from 60,000 WordPress plugins or use a free broken link checker. Both of these options can give you a list of all the links to your website that aren’t working.
How to Fix them?
Now that you have the list of all the broken links, fixing 404 pages is easier than ever. You just have to go through each of them and decide whether to replace the link with new, valid links or remove them.
How to Make 404 Pages Helpful?
Though most people believe 404 pages are an issue they must solve immediately, think of it as an opportunity to engage your audience and make the most out of it. Try making it helpful for the lost people.
People are redirected to 404 pages when they can’t find what they are looking for, so it’s a great opportunity for you to direct them to your desired destinations. Place search bars or links to other landing pages that might help them find their destination.
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If you are facing problems such as too many 404 pages and broken links, a dedicated web hosting service might help you. Dynamic Hosting is a great choice for people looking for affordable and satisfactory web hosting services for WordPress.