Are you experienced but struggle to showcase your work? Well! Many people find it difficult to portray their services through digital portfolios. However, an interactive digital portfolio can be the first step towards your ever-growing business.
Want to increase your sales? All you need to do is make your portfolio visually appealing. And you can do so by following a few simple steps.
Shortlist Your Best Work
Firstly, make a list of the works that you want to include in your portfolio. Don’t rush to add more and more of your work to your portfolio.
There would be a lot of projects that you did well. However, your digital portfolio should only include those which promise quality. Make a random list and narrow it down by comparing each entry with the other until you are left with your best work.
Make it Enticing
You can state a single piece of information in different ways. Though the information remains the same, its impact varies. Make sure you highlight your work by describing it properly. And you can only do so if you are proud of your work.
Embrace your accomplishments and make them enticing for the target audience. Rather than describing your service as “wrote blogs for affiliate websites,” try, “published 20 articles on an affiliate website and increased the paying customers up to 40%.”
Develop a Strategy
Make sure your portfolio is easily accessible. Develop a strategy and follow it step by step rather than rushing through the process. Develop a website if you don’t have one. Or you can find online websites that showcase portfolios.
Making a website is easy, all you need to do is to buy a domain name. You can go for a domain with your own name or its variations. After that, buy hosting from a credible web hosting site, such as Dynamic Hosting. Install WordPress and you are good to go.
If you have a website, generate a new page for the portfolio. While dedicating attractive names to your projects, keep SEO in mind.
Also, pay special attention to image consistency. You can select a theme color or pattern for the images you use. Or you can edit them similarly for visual consistency.
Lastly, never include irrelevant or outdated information about your services in your portfolio. Update it regularly so that it is following the market trends. Also, add a call to action at the end of your portfolio. So, the potential clients should find the following process easy.
Once you are done with a successful digital portfolio, insert its link in your website’s landing page and share it on your social media accounts.