Slow page loading time impacts the user experience negatively. Studies suggest that about 40% of users leave a webpage when it takes more than 3 seconds to load. Loading speed is one of the key factors that impact your website’s performance. It also plays a critical role in Google search ranking. Thus, businesses need to optimize their website’s loading time to reach potential customers. This article will offer you 3 quick and easy tips that you can implement to reduce latency and improve the loading speed of web pages.
Choose the Right Hosting Type
It is the single most important factor when it comes to page latency. If you are experiencing a high page latency, consider upgrading your hosting type. Shared hosting is the cheapest option available, and many businesses go for this option to remain within budget. However, shared hosting has many limitations, and slower page loading time is among them. It can handle only a limited amount of traffic. As your website grows, you should consider getting a dedicated server for your website. Installing and managing a dedicated server is no more as challenging as it used to be. Service providers like Dynamic Hosting offer fully managed dedicated servers at a reasonable rate and help you to reduce latency. Even a small business can afford the price and get top-notch service.
Optimize the Image and Video Files
Large image and video files often are the main reasons for slowing down a webpage. Compress your media files to reduce the loading time. Visitors will see the video or photo from their desktop, tablet, or mobile device. You do not need to upload a 6000-pixel image for the best viewer experience. Compress the files using an image resize tool and upload the smaller file. Try to stick to jpeg format for all your image files, as they usually produce the smallest file size without compromising the quality of the image. Similarly, compress the high-definition video before uploading. You may also consider using a third-party video hosting platform such as Vimeo or YouTube to reduce the load on your server.
Use a Content Delivery Network (CDN)
Content Delivery Networks are designed to optimize the webpage loading time. It is even more critical when your target audience is spread across a large geographical area. The physical distance between the server and the users impacts the loading time. A CDN stores the data on multiple local servers, and the user can access them from the server closest to them. Remember, CDN is not an alternative to your original server. It just helps you distribute the data more quickly.
Besides the above measures, you can take a few more steps to optimize the speed of your website. One among them is setting up browser caching. This technology allows the browser to save a few files from your website. So, when the same user revisits the page, the browser does not need to download all the files and makes fewer HTTP requests. It significantly reduces the loading time. You should also consider deleting unnecessary files and plugins to reduce the number of HTTP requests. Configuring the server settings may also help you reduce latency. Talk to your service provider to help you with the process.
Plans at Dynamic Hosting start at $89.99/server. Contact us to know more about our services and let us help you set up your server.