Businesses looking to host their website servers have a number of decisions to make, particularly when it comes to shared vs dedicating hosting. There are plenty of motivating factors that make up this decision – cost, ease-of-use, speed – but did you know that how you host your website can have an impact on your SEO ranking, and therefore on your company’s marketing efforts as well?
Getting a great SEO ranking can have a huge impact on web traffic, lead generation, and sales and marketing funnels, so every little helps. Squeezing the most out of every opportunity is vital when it comes to building your brand – just ask your marketing team! So with that in mind, let’s take a look at how dedicated hosting can help boost your SEO ranking, and why it makes the best choice from a marketing point of view.
How does shared hosting affect SEO?
SEO can be a complicated business, and it is affected by a wide variety of factors. When it comes to shared hosting, the identity of your hosting service will be taken into account by Google, with less reputable (i.e. cheaper) services often providing lower quality services and dragging your ranking down. You are also relying on the other websites that are sharing your server – if any of them use dodgy SEO techniques or spammy marketing methods, you will share the SEO punishment.
How does dedicated hosting affect SEO?
A dedicated hosting service provides a dedicated IP address for your business. It is yours alone, so you can control every aspect of the activity that comes from it. You’ll steer clear of potential association with other, lower-quality sites, and you’ll benefit from the vastly improved loading speeds that dedicated hosting offers (Google loves speed). A dedicated IP address also tends to be more secure, making it easier to avoid viruses and online hackers.
Which option will help my marketing efforts more?
At the end of the day, the thing that will have the biggest impact on your SEO ranking is the time and effort you put into optimizing your site and making it SEO-friendly. However, with a shared hosting service, you run the risk of getting tarred with the same brush as any dodgy sites sharing your hosting provider. Ultimately, shared hosting gives you less control over various aspects of your website, which is not ideal when it comes to optimization.
Dedicated hosting providers like Dynamic Hosting give you full control and lightning-fast loading speeds, which will give your company the edge when it comes to getting your name out there and at the top of the Google rankings.